Unofficial Guide to Starting a Business Online
The inside scoop... for when you want more than the
official line! If you have an entrepreneurial spirit and want to
capitalize on the fastest growing marketplace ever, the Web, this is the
book for you. From choosing the product or service you offer to
designing your website to marketing and managing your online venture,
this guide gives you step-by-step guidance and helps you avoid common
pitfalls. You don't have to be a computer guru or programmer, and you
don't have to invest big bucks, thanks to the unbiased recommendations,
practical guidance, and insider savvy this book puts at your fingertips.
Updated with advice from experts, current statistics, new tips and
strategies, and information about hundreds of resources, this guide gets
you in business online with: Vital Information on choosing a unique
product or service and targeting a specific niche market Insider
Secrets from entrepreneurs who have launched successful online
businesses Money-Saving Techniques, including using services from
Yahoo!, Microsoft, eBay, and others to create a small-business website
Time-Saving Tips for obtaining prominent listing placement on search
engines and in Web directories and information portals The Latest
Trends in online advertising, marketing, and branding, plus the online
auction phenomenon Handy Checklists to help you create and operate your
online businessPrice: US$ 18.99
Wiley; March 2006
458 pages; ISBN 9780471792277
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