Everything You Need to Know About SEO and Nothing More

This book is a revised and updated version of the acclaimed Outsmarting Google: SEO Secrets to Winning New Business by Evan Bailyn. How
do people find you? They search. Simple, right? So, why does Search
Engine Optimization seem so complicated? Search engines and consultants
love it that way. If you don’t understand SEO, you’ll pay big bucks for a
job you could easily do yourself…if you read SEO Made Easy !
Evan
Bailyn has spent his days uncovering secret search engine rules and
finding new ways to outsmart them. Now, he has distilled those secrets
into real, gritty, proven, simple tactics for grabbing top spots at
Google, Yahoo!, and Bing. From earning trust to improving conversion
rates, all you need to build a thriving business with search is here!
• Build online trust, the #1 currency of search success
• Reel in links with 17 up-to-the-minute, link-building strategies
• Use the Nuclear Football: today’s #1 technique for attracting targeted traffic
• Track traffic, engagement, conversions, and the effectiveness of each site element
• Escape dangerous new myths of Google optimization and avoid disastrous “black hat” SEO techniques
• Systematically convert strong SEO results into real paying customers
• Prepare for the revolution in social search that’s barreling toward you
• Use keyword tools to uncover underserved, high-profit business niches
• Leverage your content investments to forge powerful new relationships and partnerships
Pearson Education; November 2013
256 pages; ISBN 9780133408355
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