How to Access 100 Million People in 10 Minutes
Google AdWords experts Perry Marshall and Bryan Todd, joined by
AdWords and analytics specialist Mike Rhodes, present the fundamentals,
techniques, tools, and tricks that Google should teach you, but doesn't. This
latest edition introduces revised, expanded, and new chapters covering
Enhanced Campaigns, Google AdWords Express, and Google’s Product Listing
Ads, as well as an introduction to Google’s Universal Analytics.Entrepreneur Press; October 2014
314 pages; ISBN 9781613082805
Price: USD24.95
You'll learn how to:
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- Master Enhanced Campaigns, Google Shopping Campaigns, and Google Analytics
- Implement flexible bid strategies that keep you on budget
- Triple traffic with Google’s Display Network
- Profit using local advertising
- Corner the second largest search engine with YouTube ads
- Avoid costly mistakes made by most Google advertisers
- Chisel your way into tough markets
- Write killer advertising and website copy that gets clicks
- Determine what is and isn’t working with Google’s AdWords
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