YOUR COMPLETE PLAN FOR FINDING 100,000 NEW FRIENDS, SUPPORTERS, AND CUSTOMERS!
Close your eyes. Now, envision 100,000 people who are passionate
about you, your business, and your brand! We’re talking about people
who buy your stuff, and then tell their friends how incredibly great you
are—without being paid to do it. People who follow your every move, look to you for guidance, and can’t wait to hear what you’re up to next.
Your 100,000 people. Your two football stadiums full of cheering fans. They’re out there, looking for you.
Here’s your easy, low-cost social media plan for finding
them…connecting with them…giving them what they want—so they can make
you stunningly, incredibly successful !
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10 STEPS TO YOUR 100,000
(with all the details, examples, and expert advice you’ll ever need)
(with all the details, examples, and expert advice you’ll ever need)
1. Listen first, engage second
2. Craft your most authentic voice
3. Find and attract influencers
4. Don’t be a narcissist (you know what we mean)
5. Build community that lasts
6. Freshen up your brand
7. Become an electrifying “social conductor”
8. Promote across platforms
9. Be the fittest, be the survivor
10. Measure your (ever-growing) success
2. Craft your most authentic voice
3. Find and attract influencers
4. Don’t be a narcissist (you know what we mean)
5. Build community that lasts
6. Freshen up your brand
7. Become an electrifying “social conductor”
8. Promote across platforms
9. Be the fittest, be the survivor
10. Measure your (ever-growing) success
Pearson Education; September 2011
240 pages; ISBN 9780132731423
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