From Passion to Profit

A Step-By-Step Guide to Making Money from Your Hobby by Selling Online

by Clare Hughes

 

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Want to be an entrepreneur? Thanks to the internet, it's never been easier, and with the help of this step-by-step
business start-up guide, you can get your own online enterprise up and running in 6-weeks or less! Featuring a combination of highly practical advice and warm encouragement, you will benefit from helpful worksheets, checklists and step-by-step instructions, all presented in a positive and engaging tone. You will learn the process of deciding what to sell, how to develop a brand, how to choose the right platform and getting your online shop live and ready to take orders from customers around the world in rapid time.

The directory of online marketplaces and online shop solutions will help you decide which are the best options for you to sell online, while the case studies and real life stories from successful online shop owners demonstrate that success is not only possible but highly achievable! This guide will help not only handmade sellers but anyone with a home-based business such as vintage finds, designer prints, customized t-shirts, wedding stationery, upcycled jewelry, patterns, ebooks and more!

Price: US$ 22.99
F+W Media; September 2014
128 pages; ISBN 9781446369203

A Quick Start Guide to Online Selling

Sell Your Product on Ebay Amazon and Other Online Market Places

by Cresta Norris

 

 

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Anyone with access to a broadband connection can make money online. Unlike 'bricks and mortar' businesses, the online world has low entry costs; all you need to know is what to do. A Quick Start Guide to Online Selling has all the secrets of success. It explains what the best selling things online are, how to find your niche and how to get going. This easy to follow guide also teaches you the practical aspects, such as, how to set up an online shop, how to organize PayPal, search engine optimization, pay-per-click advertising, distance selling and online trading, fulfilling customer orders and planning for e-commerce. Also with essential legal requirements and case studies including how to sell on i-tunes and Amazon, as well as pitfalls to avoid, this Quick Start Guide is ideal for anyone who wants to make money online. From people with something to sell to entrepreneurs and small business, this book provides the vital practical and sales related information you need to succeed. 

Price:US$ 14.99

Kogan Page; October 2010
136 pages; ISBN 9780749461607

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The Book of Spam

A Most Glorious and Definitive Compendium of the World's Favorite Canned Meat

by Dan Armstrong; Dustin Black

What luncheon meat is found in over forty-five countries, available in ninety-nine percent of supemarkets and corner shops, and sells nearly eighty million pounds every year? It's SPAM. From the 20,000-member SPAM Fan Club to Monty Python's Broadway sensation SPAMalot, after seventy years of canned-meat greatness, SPAM has become a pop-culture sensation with a devout following, and The Book of Spam is its Bible. What's in it? People have been asking that question since 1937. Written and beautifully packaged by Dan Armstrong and Dustin Black, the creative team behind recent SPAM advertising, The Book of Spam is a lavishly illustrated love affair with America's favourite miracle meat. Just in time for SPAM's spectacular 70th anniversary, The Book of Spam celebrates everything SPAM, offering SPAM fans a behind-the-scenes tell-all with the inside scoop on the wide world of SPAM: its role in history, advertising, art, fashion, the food industry, global unification, and much more. SPAM's reach has truly spanned the globe - across time and across many cultures. Filled with full colour vintage advertisements, astonishing trivia, and retro recipes for everything from SPAM Upside-Down Pie to Baked Bean SPAMwiches, The Book of SPAM finally gives SPAM the full attention it deserves. SPAM fanatics, pop-culture aficionados, history buffs, and lovers of authentic Americana will flip for The Book of SPAM . It's nothing less than SPAM-tastic.

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Price: US$ 23.95

Atria Books; June 2008
208 pages; ISBN 9781416545248

Selling Online 2.0

Migrating from eBay to Amazon, craigslist, and Your Own E-Commerce Website

by Michael Miller

REMEMBER WHEN eBay USED TO BE A GREAT PLACE FOR SMALL SELLERS TO BECOME BIG SELLERS? Unfortunately, recent changes at eBay have made online auctions less reliable and profitable. So where can you sell when you can't sell on eBay? Online auctions are the past; fixed-price selling is the future. It's time to move beyond eBay and first-generation online selling and start Selling Online 2.0. Second generation online selling means migrating from eBay to other online marketplaces, including craigslist, Amazon, and your own e-commerce website. You'll need to make some new plans, learn some new skills, and change some of the things you do--but you'll find that there's more money to be made on your own than relying on traditional eBay online auction sales. Put together a plan to maintain your sales level and profitability--to counteract eBay's changes Discover how to shift from auction sales to fixed-priced listings on the eBay marketplace Find out if running an eBay Store or selling on Half.com makes sense for your business Learn out how to sell locally on craigslist and other online classifieds sites Discover how to sell fixed-price merchandise on the Amazon marketplace Find out how to launch your own e-commerce website--and promote your online store Learn how to sell products across multiple channels--and manage multichannel conflicts

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Price: US$ 19.99

Pearson Education; March 2009
357 pages; ISBN 9780768690514

The Small Business Online Marketing Handbook

Converting Online Conversations to Offline Sales

by Annie Tsai

The small business marketing experts at Demandforce help owners kick off their online strategy Small business owners are exceptional at delivering on their product or service. Many, however, don't know where to start when it comes to online marketing. The Small Business Online Marketing Handbook will show you how to effectively leverage email, social, online, and network marketing to get new customers and keep existing customers coming back. Author Annie Tsai shows you how to refocus just a small percentage of an offline marketing budget and create exponential return for your business. Author Annie Tsai is a popular blogger and Chief Customer Officer for Demandforce, an automated Internet marketing and communication company specializing in small- to medium-sized businesses, recently acquired by Intuit Features spot interviews and "do this now" advice from resident experts at Demandforce, including the founders With the proliferation of social media and the consumer voice on the web, small business owners need to take a deliberate approach to leveraging this new marketing channel to effectively convert online conversations into offline sales. The Small Business Online Marketing Handbook shows you how.

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Price: US$ 25.00

Wiley; October 2013
192 pages; ISBN 9781118770139

Unofficial Guide to Starting a Business Online

by Jason R. Rich

The inside scoop... for when you want more than the official line! If you have an entrepreneurial spirit and want to capitalize on the fastest growing marketplace ever, the Web, this is the book for you. From choosing the product or service you offer to designing your website to marketing and managing your online venture, this guide gives you step-by-step guidance and helps you avoid common pitfalls. You don't have to be a computer guru or programmer, and you don't have to invest big bucks, thanks to the unbiased recommendations, practical guidance, and insider savvy this book puts at your fingertips. Updated with advice from experts, current statistics, new tips and strategies, and information about hundreds of resources, this guide gets you in business online with: Vital Information on choosing a unique product or service and targeting a specific niche market Insider Secrets from entrepreneurs who have launched successful online businesses Money-Saving Techniques, including using services from Yahoo!, Microsoft, eBay, and others to create a small-business website Time-Saving Tips for obtaining prominent listing placement on search engines and in Web directories and information portals The Latest Trends in online advertising, marketing, and branding, plus the online auction phenomenon Handy Checklists to help you create and operate your online business

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Price: US$ 18.99
Wiley; March 2006
458 pages; ISBN 9780471792277

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