The Tao of Motivation
Inspire yourself and others
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Price: US$ 11.98
Profile Books; May 2011
160 pages; ISBN 9781847650764

Anyone with access to a broadband
connection can make money online. Unlike 'bricks and mortar' businesses,
the online world has low entry costs; all you need to know is what to
do. A Quick Start Guide to Online Selling has all the secrets of
success. It explains what the best selling things online are, how to
find your niche and how to get going. This easy to follow guide also
teaches you the practical aspects, such as, how to set up an online
shop, how to organize PayPal, search engine optimization, pay-per-click
advertising, distance selling and online trading, fulfilling customer
orders and planning for e-commerce.
Also with essential legal requirements and case studies including how
to sell on i-tunes and Amazon, as well as pitfalls to avoid, this Quick
Start Guide is ideal for anyone who wants to make money online. From
people with something to sell to entrepreneurs and small business, this
book provides the vital practical and sales related information you need
to succeed.
REMEMBER WHEN eBay USED TO BE A GREAT PLACE FOR
SMALL SELLERS TO BECOME BIG SELLERS? Unfortunately, recent changes
at eBay have made online auctions less reliable and profitable. So
where can you sell when you can't sell on eBay? Online auctions are the
past; fixed-price selling is the future. It's time to move beyond eBay
and first-generation online selling and start Selling Online 2.0. Second
generation online selling means migrating from eBay to other online
marketplaces, including craigslist, Amazon, and your own e-commerce
website. You'll need to make some new plans, learn some new skills, and
change some of the things you do--but you'll find that there's more
money to be made on your own than relying on traditional eBay online
auction sales. Put together a plan to maintain your sales level
and profitability--to counteract eBay's changes Discover how to
shift from auction sales to fixed-priced listings on the eBay
marketplace Find out if running an eBay Store or selling on
Half.com makes sense for your business Learn out how to sell
locally on craigslist and other online classifieds sites Discover
how to sell fixed-price merchandise on the Amazon marketplace Find
out how to launch your own e-commerce website--and promote your online
store Learn how to sell products across multiple channels--and
manage multichannel conflicts
The small business marketing experts at Demandforce
help owners kick off their online strategy Small business owners are
exceptional at delivering on their product or service. Many, however,
don't know where to start when it comes to online marketing. The Small
Business Online Marketing Handbook will show you how to effectively
leverage email, social, online, and network marketing to get new
customers and keep existing customers coming back. Author Annie Tsai
shows you how to refocus just a small percentage of an offline marketing
budget and create exponential return for your business. Author Annie
Tsai is a popular blogger and Chief Customer Officer for Demandforce, an
automated Internet marketing and communication company specializing in
small- to medium-sized businesses, recently acquired by Intuit Features
spot interviews and "do this now" advice from resident experts at
Demandforce, including the founders With the proliferation of social
media and the consumer voice on the web, small business owners need to
take a deliberate approach to leveraging this new marketing channel to
effectively convert online conversations into offline sales. The Small
Business Online Marketing Handbook shows you how.
The inside scoop... for when you want more than the
official line! If you have an entrepreneurial spirit and want to
capitalize on the fastest growing marketplace ever, the Web, this is the
book for you. From choosing the product or service you offer to
designing your website to marketing and managing your online venture,
this guide gives you step-by-step guidance and helps you avoid common
pitfalls. You don't have to be a computer guru or programmer, and you
don't have to invest big bucks, thanks to the unbiased recommendations,
practical guidance, and insider savvy this book puts at your fingertips.
Updated with advice from experts, current statistics, new tips and
strategies, and information about hundreds of resources, this guide gets
you in business online with: Vital Information on choosing a unique
product or service and targeting a specific niche market Insider
Secrets from entrepreneurs who have launched successful online
businesses Money-Saving Techniques, including using services from
Yahoo!, Microsoft, eBay, and others to create a small-business website
Time-Saving Tips for obtaining prominent listing placement on search
engines and in Web directories and information portals The Latest
Trends in online advertising, marketing, and branding, plus the online
auction phenomenon Handy Checklists to help you create and operate your
online business