Emarketing Excellence Planning and Optimizing your Digital Marketing Dave Chaffey; PR Smith

Emarketing Excellence

Planning and Optimizing your Digital Marketing

Now in its fourth edition, the hugely successful Emarketing Excellence is fully updated; keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric e-marketing plans. A practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. This new edition seamlessly integrates social media technology like Facebook check-in, social networking, tablets and mobile applications into the mix, demonstrating how these new ways to reach customers can be integrated into your marketing plans. It also includes brand new sections on online marketing legislation and QR codes, plus an expanded section on email marketing, the most commonly used e-marketing tool.

Offering a highly structured and accessible guide to a critical and far-reaching subject, Emarketing Excellence 4e provides a vital reference point for all students of business or marketing and marketers and e-marketers involved in marketing strategy and implementation and who want a thorough yet practical grounding in e-marketing.

Taylor and Francis; March 2013
640 pages; ISBN 9781136181450

Get Your Copy At Ebooks.com 

Zero to One Notes on Start Ups, or How to Build the Future

Zero to One

Notes on Start Ups, or How to Build the Future

Peter Thiel; Blake Masters

 

WHAT VALUABLE COMPANY IS NOBODY BUILDING?

The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. If you are copying these guys, you aren’t learning from them. It’s easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar. Every new creation goes from 0 to 1.

This book is about how to get there. ‘Peter Thiel has built multiple breakthrough companies, and Zero to One shows how.’ ELON MUSK, CEO of SpaceX and Tesla.

 ‘This book delivers completely new and refreshing ideas on how to create value in the world.’ MARK ZUCKERBERG, CEO of Facebook

 

Ebury Publishing; September 2014
320 pages; ISBN 9780753550304
Read online, or download in EPUB

 

( click the Advert link for further details) 

 

The Power By Byrne, Rhonda - www.ebook.com

The Power
By Byrne, Rhonda

Published By: Simon & Schuster

Every discovery, invention, and human creation comes from The Power. Perfect health, incredible relationships, a career you love, a life filled with happiness, and the money you need to be, do, and have everything you want, all come from The Power. The life of your dreams has always been closer to you than you realized, because The Power to have everything good in your life is inside you. To create anything, to change anything, all it takes is just one thing THE POWER.

Price: $23.95 each

 ( click the Advert link for further details)